{"title":"FRESHWATER LURES \u0026 BAIT","description":"\u003ch1 class=\"heading h1\"\u003eFRESHWATER LURES \u0026amp; BAITS\u003c\/h1\u003e","products":[{"product_id":"rapala-rippin-rap-crankbait","title":"Rapala Rippin' Rap Crankbait","description":"\u003cp\u003eThe Rapala Rippin’ Rap Crankbait delivers hard vibration and sound that draw strikes from bass, walleye, and pike across open water or under the ice. Its thin, tall body and lipless profile create a rapid, vibrating action that can be cranked, ripped, or jigged through the water column. The internal BB rattle chamber adds an aggressive sound signature that attracts fish from a distance, while the skinny body flutters naturally on the fall to mimic an injured baitfish. With textured scales, gill plates, and 3D holographic eyes, this lure provides a lifelike presentation that triggers reaction bites during any retrieve speed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThin, tall body with lipless profile for versatile retrieves\u003c\/li\u003e\n\u003cli\u003eLoud internal BB rattle for sound attraction\u003c\/li\u003e\n\u003cli\u003eFluttering fall mimics distressed baitfish\u003c\/li\u003e\n\u003cli\u003eOutfitted with VMC black nickel treble hooks\u003c\/li\u003e\n\u003cli\u003eQuantity per pack: 1\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rapala","offers":[{"title":"Default Title","offer_id":48840116076789,"sku":"267117","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/2842\/9557\/files\/174051_source_1774365571.webp?v=1789139411"},{"product_id":"yamamoto-uni-urchin-bait","title":"Yamamoto Uni Urchin Bait","description":"\u003cp\u003eThe Yamamoto Uni Urchin Bait gives finesse anglers a compact, high-action option for coaxing pressured bass with precise movements and controlled fall rates. This urchin-style soft bait features appendages that catch water and shimmy with every rod twitch, making it ideal for hover-strolling, free-rigging, or Ned-style presentations. The bait falls with a natural quiver, mimicking small aquatic creatures and provoking reaction bites from wary largemouth and smallmouth. Made from Yamamoto’s custom formula, the Uni delivers the right blend of buoyancy and softness for a lifelike presence on the bottom or mid-column.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUrchin-style profile with arms that move on the fall\u003c\/li\u003e\n\u003cli\u003eTwitches and glides with subtle rod movement\u003c\/li\u003e\n\u003cli\u003eFalls with a realistic quiver that triggers reaction bites\u003c\/li\u003e\n\u003cli\u003eMade with Yamamoto’s custom soft plastic formula for balanced action\u003c\/li\u003e\n\u003cli\u003eQuantity per pack: 1\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Yamamoto","offers":[{"title":"Black w\/ Blue Flake","offer_id":48840126759157,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":48840126791925,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl w\/ Black\/Hologram Flake","offer_id":48840126824693,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin w\/ Black Flake","offer_id":48840126857461,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin w\/ Green\/Purple Flake","offer_id":48840126890229,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin w\/ Purple\/Copper Flake","offer_id":48840126922997,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Shad","offer_id":48840126955765,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Scuppernong w\/ Small Blue Flake","offer_id":48840126988533,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Watermelon w\/ Black Flake","offer_id":48840127021301,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Watermelon w\/ Black\/Red Flake","offer_id":48840127054069,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/2842\/9557\/files\/162519_source_1753372407.webp?v=1789140537"},{"product_id":"booyah-baits-pad-crasher-frog","title":"Booyah Baits Pad Crasher Frog","description":"\u003cdiv\u003e\n\u003cdiv class=\"productarea\"\u003e\n\u003cp\u003eThe Booyah Pad Crasher Frog is made to get strikes in the heaviest, thickest vegetation and cover. Walk the dog easily in open water with the Pad Crasher Frog's specially-designed belly and hollow body with a drain hole in the tail. Tough enough to take the biggest bite and designed well enough to get it, this is the bait for bass anglers to entice the nastiest bass out there.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft plastic and hollow-bodied\u003c\/li\u003e\n\u003cli\u003eRealistic colors\u003c\/li\u003e\n\u003cli\u003eDepth: Topwater\u003c\/li\u003e\n\u003cli\u003eHooks: 1 3\/0 double hook\u003c\/li\u003e\n\u003cli\u003eLength: 2 1\/2 in.\u003c\/li\u003e\n\u003cli\u003eQuantity per pack: 1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"display-custom-fields_content__xuHvJ\"\u003e\u003cspan class=\"display-custom-fields_modalTriggerWarning__wvcvo\"\u003e\u003ca class=\"inline-text-link_inlineLink__tIvIY display-custom-fields_linkWarning__pAL7_\" href=\"https:\/\/wholesale.fishusa.com\/lures-baits\/#\"\u003ePROP 65 WARNING\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Booyah","offers":[{"title":"Albino","offer_id":48840135704821,"sku":null,"price":17.99,"currency_code":"USD","in_stock":true},{"title":"Bullfrog","offer_id":48840135737589,"sku":null,"price":17.99,"currency_code":"USD","in_stock":true},{"title":"Cricket Frog","offer_id":48840135770357,"sku":null,"price":17.99,"currency_code":"USD","in_stock":true},{"title":"Dart Frog","offer_id":48840135803125,"sku":null,"price":17.99,"currency_code":"USD","in_stock":true},{"title":"Leopard Frog","offer_id":48840135835893,"sku":null,"price":17.99,"currency_code":"USD","in_stock":true},{"title":"Night Train","offer_id":48840135868661,"sku":null,"price":17.99,"currency_code":"USD","in_stock":true},{"title":"Old Smokey","offer_id":48840135901429,"sku":null,"price":17.99,"currency_code":"USD","in_stock":true},{"title":"Sunburn","offer_id":48840135934197,"sku":null,"price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/2842\/9557\/files\/65030_source_1667163581.webp?v=1789141089"},{"product_id":"gambler-lures-burner-craw-soft-bait","title":"Gambler Lures Burner Craw Soft Bait","description":"\u003cdiv\u003e\n\u003cdiv class=\"productarea\"\u003e\n\u003cp\u003eWhen bass bury deep in mats, reeds, and brush, the Gambler Lures Burner Craw Soft Bait gives flipping and punching anglers the compact power needed to force reaction strikes from largemouth holding tight to cover. This 4\" craw packs a slim, sturdy body that pushes cleanly through vegetation and wood while reducing hang-ups, then flares aggressive twin claws that thump and vibrate on the fall or drag, calling fish in dirty water and clear alike. A beefy midsection locks onto large flipping hooks, shields the hook point, and cuts down on constant re-rigging, making it a reliable choice for heavy jigs, punch rigs, and close-quarters power fishing where efficiency matters.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4\" compact craw profile excels in thick grass, mats, laydowns, and brush\u003c\/li\u003e\n\u003cli\u003eSlim yet durable body tracks cleanly through cover and limits snags\u003c\/li\u003e\n\u003cli\u003eBeefy hook-holding section secures large flipping hooks and protects points\u003c\/li\u003e\n\u003cli\u003eHigh-action twin claws add vibration for punching rigs or jig trailers\u003c\/li\u003e\n\u003cli\u003eQuantity per pack: 7\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"display-custom-fields_content__xuHvJ\"\u003e\u003cspan class=\"display-custom-fields_modalTriggerWarning__wvcvo\"\u003e\u003ca class=\"inline-text-link_inlineLink__tIvIY display-custom-fields_linkWarning__pAL7_\" href=\"https:\/\/wholesale.fishusa.com\/lures-baits\/#\"\u003ePROP 65 WARNING\u003c\/a\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Gambler","offers":[{"title":"Default Title","offer_id":48840138391797,"sku":"268887","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/2842\/9557\/files\/175974_source_1769088880.webp?v=1789141407"}],"url":"https:\/\/profishingusa.com\/collections\/freshwater-lures-bait.oembed","provider":"PRO FISHING USA","version":"1.0","type":"link"}